Hey, welcome to “Good Mythical More”. Let’s just hang out. Let’s be friends. Let’s just shoot the breeze. Let’s just kill some time together. Cringey social media campaigns. You got it. You remembered it. I remembered. I remembered. Now let’s do that. But first- Let’s talk about cringey music, social media campaigns. Let boogie down now. I didn’t think I was gonna go into industrial but then I just let the music take me where my body wanted to go. What was that song? What was that? That sucked. That sucked. “Born Legendary”. “Born Legendary”? Yeah. Sounded like- The mix on it- Corn Legendary. was really weak. It’s like, I mean, they need to remaster that. Yeah. Yeah. Link’s got some notes on the mix. No, the mix is off, you know? Notes on the mix. Okay, you might be asking yourselves, “Why are we playing this game?” “What does this have to do with the main episode today?” Are you asking yourselves that? Well, you know what? I never knew they ever did. Here’s what, here’s my theory, Stevie. ‘Cause I realize there is usually a tie between the two, or a link. There’s a tie between the two? I bet you Lunchables had a cringey social media campaign. Hey! Hey. Yeah. Actually, they currently do. That’s what she’s talking about. See, see, just because I’m not wearing a sling, you think you can just, you can just touch my shoulder? But I’m not, it’s not hard. It’s not, it’s not fully healed. I’m letting up, I’m making it seem like, I’m making it seem like it’s hard but it’s just, it’s not really boom. The cumulative nature of that is the reason why I’m a collar brone broke. Your collar brone. My collar brone broke. Isn’t it great when you have a friend who doesn’t listen, only listens to you to see how you’re mispronouncing something, but not the point of what you’re saying? Yeah. That’s the best kind of friend to have. Speaking of friends that listen to you. Oh. You’re right, Rhett. Lunchables does have a campaign going on right now that’s a fail. It’s, they’ve asked kids to create and submit their own Lunchables art under the hashtag Art of Lunchables. And they have fun blueprints that the kids can follow, which sounds like a great idea in theory, but as of today, there’s not a- A fire hydrant? single submission on the hashtag on Instagram. And the call to action was posted all the way back in December. And so then we went to their website and dug a little bit deeper, and they have a gallery of art allegedly submitted by kids and parents from handles that are fake. And here’s one piece of art they posted that was supposedly built by someone with the handle @Karen. And on the right, that’s their- Of all the names. Yeah. That’s their blueprint on the right. And then that’s the- A fire hydrant. Submission on the left. Hold on. They’re trying to make it seem like Karen made that blueprint? No, no. Karen submitted the thing on the left. Oh, got it. Yeah. But of course, this is, like just the tip of the bad campaign iceberg. So you’re gonna be playing a game where I’m gonna present you with a failed campaign and then you’re gonna have to guess if I’m lying or not. Okay. All right. UK Burger King tweeted, “Women belong in the kitchen” in a 2017, in 2017 as part of an International Women’s Day campaign. Burger King? UK Burger King. Why would they say women belong in the kitchen? You think this is real? Well, it definitely would get people’s attention. I’m listening. How would it not backfire? Say, women belong in the kitchen, but everyone else belongs at Burger King? I don’t, I don’t, I can’t. Yes, women cannot come to Burger King. But why would a fast food place, maybe it’s a twist. Like, women belong in the kitchen. Nope. Are you saying yes or no? I’m saying there’s no way. Okay. I can’t make sense of it. If you’re locked in. I know about this one. Now I don’t, I’m not 100% sure it was Burger King, but I do remember this happening and backfiring. And I think the point that they were trying to make and I don’t know how this got past committee, so to speak, was that women should be, like chefs too or something. But there was like, but it was completely construed as women should just be at home and in the kitchen, which is obviously what you think when you So what are you saying? Women should work at Burger King? As a chef? I don’t know why Burger King would make that point, but. Maybe Stevie knows. You’re absolutely correct. That’s exactly what it was. It was meant to be a tease for a campaign that brought awareness to gender disparity amongst chefs. And it was followed up with the second tweet clarifying, but that got buried. Yeah, ’cause it says if they want to, of course. Yet only 20% of chefs are women. So there was 288,000 likes on the first tweet. Likes. Well, so- And the second one has 62,000 likes. So I think this, I mean, the person who did this, who came up with this idea, knew that that statement would be controversial and thought that they could take that controversy and spin it into this point. But that’s probably not a great strategy. What do you think the, if you two were to reenact that marketing meeting? Yeah, like what went down? Oh, all right, guys. Wait, wait. Hold on, sorry. It’s in the UK. It’s the UK. All right, guys. Not much different. Since it’s just a bunch of us blimey blokes here in this conference room. You got any ideas? My idea is women belong in the kitchen. Oh, as a tweet. As a tweet. As a tweet. And then there’s other tweets underneath it. I love it. Probably. Yeah. All right. Anyone object? Any men in here object? No, not me. Tweet it. That’s pretty much how it went down. What’s the two factor? Yeah, yeah, yeah. The guy in the room actually was Australian who came up with the idea. Yeah, yeah, yeah. Right. So, that’s how it works. The German arm of Heinz ketchup put a QR code. Hold on. Hold on. Can you stop? Can you stop there? The German arm of, Heinz ketchup doesn’t have any arms. It’s like, what? I am picturing- And it’s German? a German ketchup arm right now. There’s a German ketchup arm coming out of a Heinz. Yes. The German arm of Heinz ketchup. Yes. I believe the Heinz that is in Germany put a QR code on the back of their bottles that was supposed to link to their reward site, but they let the domain expire and someone else purchased the domain and linked it to a porn site. Of course, that happened. Of course that happened. If that didn’t happen with the German arm of Heinz, it has happened with somebody. So I’m saying yes. And let me tell you, if you’ve never looked at German arm porn. Yeah. Well, specifically ketchup arm porn. Yeah. Yeah, it’s real. You’re missing out. I did like that as a URL. German arm of Heinz. And it’s a porn site. It’s fake? No, it’s real. No, it’s real. Not that URL. Let’s see it. I don’t know what the URL is. Click on the URL. Let’s see the site. Gotta prove it. Emmy, you need to go home. Pull it up. No, she’s not sitting up. You can’t say that she’s still here. Okay. Cash app was accused of being exploitative. Yep. I never know how to say that either. After they- I never know how to do it. Isn’t there a cooler way of saying it? Exploitative. Exploitative, exploitative. That’s not cooler. Exploitative. That’s cooler. Emphasis on the Tate. After they launched a social media giveaway promising a $100 to 100 different users. In order to win the cash prize, Cash app users had to share their saddest financial hardship story with the hashtag I hate being poor. Yikes. I hate being poor? I just, I don’t think anyone would be dumb enough to go all, now the first part, the like financial hardship thing, because that is sort of a, that’s kind of a trend on Twitter now is to like, for somebody to tweet, I’m going through this thing and then people start giving to like their GoFundMe or whatever. Oh, really? So I think that maybe Cash app is like, “Oh, let’s tap into that essence.” But the poor thing, I just can’t. I just don’t think they would’ve done that. The poor thing? The poor thing. The poor thing. That poor thing. Okay, Link, You’re locked in too? I’m locked in. It’s fake, but it kind of seems real, but it’s fake. Well, no, we both thought it was fake. You both thought it was fake. I mean, there’s parts of it that seem real. It was well written. IHOP faced backlash after tweeting a joke- They’ll do anything, yes. Yeah, IHOP will do anything. About pancakes intended to draw a cheeky comparison to women. Oh, here we go again. Reading, “Flat, but has a great personality” with a picture of some pancakes. Wow. Is this UK? This the UK IHOP? UK arm? Same board room. UK arm, yeah. It’s a German arm and a UK arm of Heinz. Yeah. Yeah. Well, ’cause ketchup tastes different in every country. It’s like Coke because everybody’s tongues are different. Yeah, for reals? Yeah, for reals, man. Yeah, yeah, yeah, yeah. Yeah, you can’t give American ketchup to Germans. They’ll be like, “What is this?” Bleh, “I spit it out.” How do they spit something out? Bleh. Bleh. Bleh. This almost sounds like a French person spitting things out. It’s one of the things that you wouldn’t know about Germans. Yeah. They spit things out in French. They spit things out like the French. Bleh. Bleh. Pew. Pew? Yeah. Yeah. That’s more French. Okay, so Link, you agree? No, he agrees with me. Okay. Okay. It’s real. Yeah. Let’s see it. That was a mistake. Flat, but has a great personality. Yeah. Have you, I mean, IHOP, have you seen the pitch on their roofs? I mean, they are on the edge anyway. It’s like. Well, they don’t always do that. It’s not always that slanted. You know what? One time I found a $20 bill outside of an IHOP. I just wanted to add that. This is not an ad for IHOP. I don’t know if this happens to other people frequently but it was a good day. Did you take it in? Did I what? Did you take it in? Did I take it in? To the IHOP. Did you take it into the IHOP and give it to the You know, I cannot recall if I was on my way out or my way in. Did you keep it? Of course. Excuse me, did anyone drop this $20 bill? What did you spend it on? Did you spend it on something that you wouldn’t have bought otherwise? I can’t remember if I was coming in or out of the IHOP but I do remember what I spent it on. Do you think you’re the type of person that all of a sudden you’re like, “You know what, I’m gonna buy $20 worth of lottery tickets now.” Or like, “You know what, I’m gonna buy some flavored toothpicks.” “I’m gonna do something-” Yeah, yeah, yeah. “That I wouldn’t otherwise do.” That’s a good thought exercise. Or “I’m gonna upgrade my aluminum foil to be name brand.” Yeah. If I found a $20 bill outside of an IHOP, what I would do is I would go inside, and I would hold it up, say nothing. I would find the person whose eyes connected with mine in the most compelling way, I would take it, I would walk up to their stack of pancakes, I would pick up the second pancake from the bottom, slide the $20 into the stack, lower it and walk out backwards while maintaining eye contact. Oh wow. That’s what I would do. That’s what you would do? Yep. Oh man, you ruined their pancake. Those were all good ideas. The flavored toothpicks. But they got $20. They got $20. The brand name Aluminum. Aluminum. The bill in the stack. Peanut butter brand, Jif, was accused of misunderstanding the conversation around inclusivity after trying to debut a modern version of their “Choosy moms choose JIF” slogan that instead read “Choosy individuals choose Jif”. Mm. Mm. Choosy individuals, huh? They couldn’t just gone with choosy parents? Choosy individuals choose Jif. And this is like getting on the bandwagon of Could have said choosy folks, choosy people. Individuals. It could have been like, “They choose Jif.” But then who’s they? You kind of lose the choosy part. Oh. I mean, if you’re gonna Yeah. Yeah. I don’t think, you know, I really appreciate what you’re trying to do. Do you know what I’m trying to do? Yeah, yeah, yeah, yeah, yeah. You’re trying to make it more inclusive. But in doing so, you’ve included people who aren’t the people saying it. “They choose Jif, not us.” No, that’s what I was trying to do. You’ve included. I was trying to make it You’ve included everyone except the people saying the thing. Yeah. I was trying to make it less inclusive. Yeah, yeah. Less inclusive. Oh, well, mission accomplished Those people. You used inclusive language to say something exclusive. Those people choose Jif. I don’t think this was real because I think they would’ve said parents. Yeah, I’m, well, you know what? I think they did this. Everybody was, everybody’s trying. It sounds like they would’ve done that. They didn’t do that though. It was fake. But they changed their slogan, I guess, from “Choosy moms choose Jif” to “Every bite will make you smile.” So they, I guess they recognized. I think that they were like, “Let’s just completely move past this thing, instead of trying to make it more inclusive.” Yeah. Huh. Good call. We wanna invite you to listen to our podcast on Mondays or we want to give you the option to watching our podcast on Wednesdays. Yes. Or we want you to do both. We want you to listen to it on Mondays wherever you get your podcasts. And then two days later, which is on Wednesday, on our YouTube channel, Ear Biscuits, you can watch it to see if the meanings change when you look at us say the same things. And one cool thing you can do, I have done this, is you can take the podcast and bring it up on your phone and put it on earbuds but then watch the podcast on your laptop with the sound off and try to get them in sync. Right. That’s a cool thing to try too. Right, right, right. It’s, I just don’t believe in what I was about to say. Yep. You know, I don’t like saying things I don’t believe. I’m glad you backed out. Okay, Stevie, hit us with another. Susan Boyle’s album party was advertised with the hashtag Susan Album Party. And you can picture that in your mind ’cause it kind of looks like it says Sue’s Anal Bum Party. Susan’s album party. Susan’s album party. Yeah. Sue. Susan. Yeah. Anal bum. Sue anal. Anal bum? Bum. Isn’t that kind of, isn’t that repetitive? You know? Anal bum party. Anal bum. Anal bum party. Oh man, I’ve got a pain in my anal bum. As opposed to what? What other bums are there, you know? Another part of your body that’s a bum? It sounds like an old English phrase. And then he, you know. Then he what? I’ve been sitting on my anal bum. That’s why I stopped myself. This whole time, I’ve been on my anal bum. I think that this is real. Yeah, this is real. Yeah. This is real. Let’s look at it. There it is. Oh my gosh. And it was a hashtag. Su’s anal bum. Su’s anal bum. No, it’s sus anal bum. Sus anal bum. Sus anal bum party. Sus anal bum. This is bad. Party. Wow, and straight from the Susan Boyle HQ. So you know it was approved. I mean, I gotta say, I think I would attend this sus anal bum party. If I’m gonna go to an anal bum party, I don’t want it to be on the up and up. It’s gotta be a little sus. I want it to be a little bit shady. Nothing’s shadier than an anal bum. It’s the shadiest part of the body. Yeah. That’s why they call it the anal bum. Yeah, right. It’s the shadiest part of the anal. That’s right. It’s tough to get sun on it too. I’ve tried. Ear Biscuits video now releases on Wednesdays, only two days after the audio so you don’t fall behind. Subscribe at youtube.com slash EarBiscuits.