GMMore 2662: The History Of Fast Food Logos

Welcome to Good Mythical More. Can we take logos from fast food restaurants and arrange them chronologically? I bet we can. But first, let’s give some love to Mack. All right. Because Mack repped that merch out in the wild. We found you, because you used the hashtag Merchicality. And because of that, we’re going to give you $100 to spend at the Mythical store. Got the Mythical comb, too, that’s cool. Mythical comb. You, you stroke the comb and it, it plays. The theme song. Plays the theme song. I often forget that. We were really excited about it. As I’m combing my hair. And I’m still excited about it. Now. Bring this in. We, we’ve been alive for a long time. Longer than most of the people who watch this here show, so I feel like we’ve got a distinct advantage, Link. Yes, Lord, we do. Let’s start with some Carl’s Jr. That’s a, we got one up here. Did y’all put that one up there as in, as like, oh, this is definitely the oldest one? Or is it just one that’s up there? Just one they put up there. We were just trying to show you how to put magnets on a. Oh, good. Well, that’s good. We’ve been alive for a long time, so we should. And then, I’m gonna put these in no particular order. So this one, it’s not a lot, it’s not a logo per se. It’s just, it’s almost just like a sign. It’s a collection of things. Collection of things. And then they took that collection and they kind of lined it up. They created a lockup. At some point. And then at some point. That’s just the star on the sign, on top of the sign. So they made the sign the logo. Now I will say, I mean, you have, Less experience with the, with Carl’s Jr. Cause you need to imagine them all as Hardee’s. Hardee’s Hardee’s did not have a star at all. They didn’t use a star. It was just the word Hardee’s in the 80s. People east of the Mississippi don’t like stars. Yep, that’s right. What is it, how does that end up happening? How does it end up happening that they’re just like, you know what? Hardee’s is not gonna get the star. Carl’s Jr. is gonna get the star. I remember the first time I came out here, I was like, I think it’s, I think it’s Hardee’s, but there’s a star. I’m very confused. Well, I don’t know if they were always the same thing. You think they merged? They weren’t. They were two totally separate things. And then, okay. Which one, which one got influenced more by the other? Who won out? I think Carl won out. Looks more like what? What? – I think that Hardee’s. – Did Hardee’s become more like Carl’s Jr. or did Carl’s Jr. become more like Hardee’s? Let me dig deeper. But Carl’s Jr. was, because the guy who founded it in 1941 had a hot dog stand and his name was Carl. So Carl’s Jr. was his second business. Okay. With the hamburgers. Wow. He had a child that was a restaurant. I’m gonna lock into this. I should’ve looked into that. Do you think this one was before that one? Well, we know that that, yeah, I mean, is this throwing us off because it’s black and white? 20 years earlier, Carl’s Jr. was in there. Hardee’s has nothing on Carl’s Jr. Hey. This is devastating. You’re from Greensboro, don’t talk like that. That’s what I said, this is devastating. Yeah, right, I’m taking it personally as well. So we’re locked in on this. Is the black and white second? I’m sorry, I was busy Googling. Wow, you’re right. Yes. I missed your reasoning, cause I would’ve thought that the black and white would’ve been before. Yeah, but if you look, if you’re as close to this as we are, you see that, I mean look at this perspective on that. They didn’t understand, back when they started this, they didn’t know that you could turn the star sideways. There’s no 3D rendering. They didn’t know about that. Yeah. That was something they discovered recently. It was 1956, 1975. Hey, and 1987. It’s a good year, 1987. That was a very 80’s font. And it’s come and gone a few times since then. Let’s move on to Dunkin’. Okay. Now these are, these are, this is gonna be difficult. Again, in no particular order, that’s why I’m, I’m gonna, I’m gonna put them sideways a little. Oh, a little askew. A little, a little askew. He’s askewed it. Askewed it because that means we’re not locked in. Hold on. This is tough. Well, if you isolate these two. They both have coffee. I think you gotta go DD is after Dunkin’ Donuts written on there, right? So you think the first thing was? I don’t know that. I’m saying this is totally separate. I think what happened was, they were about donuts, which is what their name is. But then they realized people are about the coffee. If we add coffee to the logo, we’ll be, go more broad. We’ll bring in more people. So then, then they added the coffee. But then they decided, well, coffee’s not orange. Coffee’s brown. Right Now, I like your reasoning. Here’s one. Here’s one reason to question this. Minimalism. Everyone loves a minimalism thing. At a certain point, didn’t they, haven’t they now changed their name to just Dunkin’? Yeah, they keep removing things. They keep removing. So you would think that. Well they keep de-emphasizing donuts. But, is it Dunkin’? And then it was, maybe it, because Dunkin’ Donuts, what do you dunk the donut in? You dunk it in coffee. Maybe this was first and this is the most recent. That’s what I’m thinking. And then they, they killed donuts entirely. And then eventually it’s just going to be a white square. DD. It’s just going to be a surrender flag on every single location. You’re definitely right that they went, it said Dunkin’ Donuts on the coffee and then it went to DD. So I know that, I feel very confident that this leads to this. So, is this going here or is this going here? I mean, my instinct says to fall in line with the minimalism trend, it’s like that. I agree. And then the next one is that. And then the next one after that? Is that. Turn it over. Nope, not a black square. Just a white square. Okay. Stevie. You’ve both made very good arguments. But, oh, but, you’re about to give us a but. Okay, don’t, don’t continue. We’ve lost you. But. Put it back on the other side. See? You swayed me. Because I think you, your argument about they realized people were coming for the coffee and so they had to incorporate the coffee is totally right. That being said, I have no idea what the current logo looks like. So, the first one is from 1976 and 2002 and 2007. They went five years with orange coffee. Five years to do this. The orange coffee years. That’s what the employees call it. What city were we in? Was it Philly? No, when we are, no, we’re on tour and you ask one of the Mythical Beasts on stage how you, how you take your coffee and they were confused and they were like, you mean at Dunkin’? Like that was the only place to order coffee. You remember that? You mean at Dunkin’? Yeah, there was, there was somebody who was coffee sheltered and we did run into that. It was, it must have been in a Dunkin’ specific place. I just thought that was a really funny, you mean at Dunkin’? Yeah. How do you take your coffee? You mean at Dunkin’? You mean at Dunkin’ right? You’re talking about Dunkin’? You’re talking about how do I take my Dunkin’? I loved the coffee for a long time. I don’t know how much I like it now. You loved it because you liked sugar in your coffee. The sugar and the cream is mixed together. Yes, the sugar and the cream was one solution, right? And then it’s added to the coffee. It was so good. That was my introduction to, like, coffee. In many ways. Caribou was my introduction to coffee. Well, I guess my, after Caribou. I would add honey. Oh, yeah. I was never a sugar adder. – Because honey’s not sugar. – That’s weird. Honey’s not sugar. I mean, you do you. Yeah, right, yeah. It’s very natural. Was it local? I don’t know. Pizza Hut. Look at that. I forgot to talk to you about this on my, on the Ear Biscuit, where I told you all about my trip to Portugal. But in Europe, they love Pizza Hut. Rampant? They love Pizza Hut. And in Portugal There were multiple Pizza Huts that were really big and really nice. In China, too. Like, Jessie and I were walking past this and there’s all these people in there eating, but not like the Pizza Hut that we have where it looks like that on top of it and it’s kind of dark in there and stuff. Like. With the lamps that are like. No, this was like on the beach. Stained glass. This was on the beach boardwalk and it had like this, It was all glass on one side, and I was, there was like, you know, like, cool young people in there eating at tables. And I was like. Was it still pizza? And I was like, what is that place? It’s some sort of pizzeria. And we got up there and we started looking around. I was like, dang, it looks good. And then Jessie was like, it’s a Pizza Hut. Did the, did it look like Pizza Hut pizza? Yeah, but everything about it, aesthetically. Elevated. Elevated. Portuguese. They really, really love Pizza Hut there. But it’s just Pizza Hut pizza. Meanwhile, back here, you say, that used to be a Pizza Hut. Yeah, now it’s a podiatrist. That used to be a Pizza Hut. Yeah, right? That’s a Chinese restaurant. Oh, this is a subtle difference. Wow, that’s a subtle, we’re gonna figure it out. Let’s see the. Well, it’s, I think it’s just a darker red, and then this one’s cray. Okay, well, then this is easy. This is easy, look at that. You see that, Link? – You think the red? – This was too red. Too red? Yeah, yeah, yeah. They were like, this is too. It was too red. They’re gonna think we’re communists. This looks. That was a, that was a big thing. That was a big thing. This one’s better than that one. It was a big thing back in the day. This one is better. Oh, I completely agree with you. This is horrible. This sucks so bad. This is what, this is when Pizza Hut tried to make you forget they were Pizza Hut so they could survive. It’s, it is absolutely, it’s actually a little bit sickening to my stomach. I hate it. That feels like it’s for, like, moms that say funky. Right. Yeah. You know, like, what a funky place that is. Like, they would be attracted to that logo. I don’t even want to call it Pizza Hut. Let’s just do this. But hold on. We hate it. I’m about to get weird. I’m about to get weird, and maybe I’m wrong. What if this was so bad, they just went back to the original because they realized they had something that was so wonderful. They should, they should embrace the retro. I don’t think they have. You don’t even have to embrace, it’s not even, it’s just beautiful. So you, you think they did this? This is too red. It’s just too red for the modern eye. The modern eye. Dude, this is, are you trying to? This is the best. I agree with you. It needs to be that deep, deep red. That’s like an NC State red right there. I like that. All right, fine. Stevie, we’re locked in. Okay, so, the red to red on my answer key versus what I can see right now is a little wonky. You can’t decipher it. Well, the lighter red one is first. Is the first one. All right, and then? And then, but everything else is right. So you just switch those two because you were right. They did go back. – They did go back? – They went back! But it’s like a deeper version now. You made the right choice. So they got a, I didn’t know they went back. They went back, man. Well, then we should go back. Like, long spans of time, too. It was 1974, 1999, 2019. We lived through that, man. 99? The pandemic buried this. Well, 2019, though. We got to back to Pizza Hut. Yeah. Come on. We’re going back. We’re going back to Pizza Hut. I should have gone in Portugal. After the high school football game. Wow, you were right. You did it, Rhett. Well, I, but also, I didn’t do it. You did, you did a, you did a big thing. Okay. But we, I’ll, at the end of this, I wanna say what’s the best logo of anything up here. We can do that. Okay. We can do that. Do you know, do you know which one I wanna say it is? You haven’t seen them all. I know, but I think I’m gonna know. Be objective. Oh, look at that, that’s confusing. That’s weird. Never seen that for Subway. And what is that? Wow. What? Okay, so this has to be the oldest. You remember when Subway showed up in Lillington? Yep. By that point, even though it was like 1992, I’ve never seen this. Right. And then this? I think it was that. That’s when it showed up. And then that. How do you order a Sub in a drive-thru? Ours had a drive-thru. It did. Because the building wasn’t a Subway first, I don’t think. Maybe it was. All right, we’re locked in. You’re correct. All the way. Yes. I am at a loss for the years. I like this one better than that one. Oh, no, I’m not. 1972. Yep. 2002, and that’s the present one. This one’s, it needs a stroke. I like the outline on that. I agree. I agree. They should go back. I think they should put a stroke on this one. Like, keep this font, but tie it together with that deep green. But what if they put quotes around it? Well, they already have arrows coming off of it. You know how people put, they misuse quotes for emphasis? What if a restaurant just started doing that? Like, people who don’t understand grammar. Garage sale. You know, like you see, like, you see, you see people who don’t understand. Garage. Garage sale. They’re like making fun of their own yard sale. It’s like I don’t have a garage. Garage sale. We have, it’s more of a driveway sale. Yeah. Right, yeah. And finally, classic Wendy’s. I’m looking for the garage sale. They are, Wendy’s is just, they just seem so classy and look at that. It never is not classy. They haven’t changed the font of Wendy’s ever. And they haven’t taken Wendy out. I’m pretty sure that they, it still says old fashioned burgers. But it’s, it’s, my first guess would be this. This, then they did this, and then they got rid of it. Cause they have a lot more than burgers. They push so hard on everything. Chicken stuff, salad stuff, hot stuff, cold stuff. I just feel like I’ve seen this and I feel like I saw when they started adding it back and I feel like it was a throw, it was a throwback. You think they did a Pizza Hut? Like, I don’t remember Wendy’s having old fashioned on it when we were coming up, but I’ve seen it since then. I think, I think they pulled a Pizza Hut. Yeah, they, they, probably owned by the same company, that’s how it works. All right. We’re locked in. No, you gotta go back to your previous reasoning. It’s slowly, slowly eeked right out of there. Slowly eeked out, huh? They still have this on some buildings. I was thinking like, yeah. Can’t afford to change your signage. Yeah, maybe they don’t update everything. Remember when we did that Wendy’s commercial? And they built an entire Wendy’s? That wasn’t an actual Wendy’s commercial. I was lying about it. You were lying about? That was a surprise that we were gonna reveal right now. Surprise! It was your birthday present that year. I wasn’t being honest. Get it? Oh, yeah. But that was so cool. It was crazy. That was so cool. Didn’t they, they build that in the Rose Bowl parking lot? – Yeah. – Yep. That was so cool. I was like, y’all really wanna do that? Cause we could just, like, go to a Wendy’s. Yeah, right. 1978, 1982, 2007, so you actually did grow up on that. Yeah, I did. Well, I wasn’t paying attention. Now can we talk about the best logo? Alright, now we’re each gonna get it in our heads. Okay, I have my top two. I can easily pick my top two and then I’m debating. But, at the same time, what we’re gonna do is, we’re gonna, we’re gonna put our fingy on the one that we think is the best logo up here. I only like one of them. Wow. I, okay, I understand. Alright, I, we’re gonna pick the same one. We know it. I know it. Right. Three, two, one. – That is the. – Pizza Hut. I’m gonna get that tattooed on me. And they came back to it. I’m gonna get it tattooed right here. And I feel so bad for not going back to them when they went back to themselves. How much money would you take for me to get this tattooed on my forehead? Four dollars. It would change, it would change the vibe around here quite a bit though. It’s like, why is there a red hat tattooed on your forehead? We’ll read underneath it. So right there, I think Pizza Hut would be small and it would make a unibrow out of your eyebrows. Oh, really? Okay. Well. Oh, what was your second favorite? This one. I mean, I love, I love this, this, this shape. This shape should have a name. It’s like a rectangle that’s like, I don’t know, giving birth. It’s like a pregnant rectangle. Yeah. Alright. You’re really selling me on it. It’s like it’s spreading its rectangle legs and the rectangle baby egg is coming. It’s laying an egg. Turn it upside down. Look at that. It’s a rectangle laying an egg. How are, how are circles born, Dad? From pregnant rectangles. Shapes. That’s how circles are made, Stevie. Okay. You’ve been asking us, you’ve been asking us for years. How are circles are made? – Now, you know. – Such a good imitation. Now you know. You just in, you just in-Wend-inate. Okay. A rectangle and a little, a little red headed baby egg comes out. You just dunk your star. You find a way to dunk your star into a rectangle. Make sure you’re wearing your hat. But if you’re not, it might make a circle. The end. Today is the last day of the Golden Tee of Mythicality. Go to mythical.com today for your chance to win.

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