GMM 3134: The Most Expensive Food At Erewhon

GMM 3134: The Most Expensive Food At Erewhon thumbnail

Channel: Good Mythical Morning

YouTube Video ID: CBoACHXamFk

Episode Number: 3134

Transcript

- Has Erewhon lost their mind?
- Let's talk about that.
(bright mellow music)
Good Mythical Morning.
- There's no denying it.
Groceries are really expensive,
no matter where you're
shopping at, but at Erewhon,
LA's fanciest, trendiest,
and internet viral-iest grocery store,
sticker prices have always
been sky high to begin with
and sometimes, for the
most unexpected things.
- That's right, and we happen to be
within spitting distance
of an Erewhon or two,
so let's get to the bottom
of these top-shelf prices, shall we?
(gentle bright music)
- [Mikayla] Hi, fancy boys.
- What's up?
- Hey.
- [Mikayla] Alrighty, it is
time to figure out the price
of these fancy Cocktail Ice Ballz.
Yes, that's balls with a 'Z',
and place them on the right price spot
on the board behind you.
- Okay.
- [Mikayla] If you get
four of the six spots
in today's game correct,
you'll get to try the viral
$12 Erewhon Sacred Water.
- Sacred water.
- [Mikayla] It's sacred.
- $12 Sacred Water.
Erewhon.
- No, listen.
If you get it a little
bit melted on the outside,
it becomes very clear.
- [Link] That's cool.
- Can you see my eye through it?
- [Link] The reason why-
- Can you see my eye?
- Yeah.
- Let me see your eye.
- Let me get it smooth. Slick.
How 'bout that? Can you see my eye?
- Look at me. Oh, I can,
yes. You got a big eye.
(crew members laugh)
- Spherical ice
deteriorates slower than angular ice.
- When you say deteriorates,
do you mean melt?
- Oh, yeah.
- Oh.
- That's what I mean.
Deteriorates into water.
- I mean, it looks incredibly cool
inside of a cocktail glass too.
- People-
- Look, it's rotating.
- You know, at fancy bars,
you really wanna have one of these,
so yes, it's a fancy slab of ice,
but it's scientifically
proven to be a better form.
- It's actually better.
And you can make these on your own,
but I've never tried and
I've talked to people who did
and they can never get it
to be as clear as these
because there's, I don't know,
there's something they're
doing that's making them-
- Yeah, that has gotten completely clear.
- You can barely see it.
- You can't even see that it's in there,
so we're kinda liking this thing.
The way that they sell it on
the Erewhon website is, quote,
as, "Specialty spherical ice formations
crafted from water."
- Yeah, the only ingredient...
Look at how, look at that.
Look at how smooth that is.
- [Link] It's like a Palantir.
- [Mikayla] Y'all haven't
licked it or anything yet.
Like, does it taste a certain way?
- Mikayla wants us to lick it.
- What does it look like now?
I'll lick it in a second.
- Oh, now your eye's huge, dude.
Show that to Camera C.
- Give me a close-up.
- [Mikayla] Oh, you're zoomed in.
- Can you see it?
- [Mikayla] There's an eyeball there.
- Now, for Camera B, Mikayla,
direct your attention to Camera B.
- [Mikayla] Looking right at you.
(crew members laugh)
- Those are some slick balls.
- Oh, look. Look at my mouth.
- [Mikayla] Clip that.
- Can you get it in there?
Get it in there.
- You see if you can get it in there.
My mouth ain't big enough for that.
- All right, I need to stretch.
- Now, if it gets in,
it may never come out.
It will, it'll take a second though.
It has to deteriorate first.
(both laughing)
So just put it in there
and then don't panic if it gets stuck.
'Cause I'll get a hairdryer.
- Well, it's the TMJ of it all.
- I'll blow on it.
- Knock some of my teeth out first.
(Rhett laughs)
- You can do it.
You can do it, you can do it.
(crew members laugh)
- Everything under here
is getting, it's cramping.
- Well, I guess I gotta try.
No way.
- Do a sucking noise.
- I'd have to be a snake.
- I mean, you'd have to
break my jaw a little bit
to get it in there.
- It's almost going in there.
I can get it. I can get it.
- Oh, you can do it?
- Yeah, I can do it.
- Sorry.
- I can't, it's gotta melt some.
- Hey, we're having fun.
- It's gotta melt and
we're gonna do it later.
- [Mikayla] But you can taste
it. What does it taste like?
- Water.
But you know what? I will say-
- Ice formations crafted from water.
- It has absolutely no,
like, tap water taste.
You know, it's good water.
- It's clean. Yeah.
- It's a good process.
Now, they give you-
- And I will get this in my mouth
before this episode's over.
- I guess they give you eight of these
'cause we've got six in here right now.
- How much does it cost?
- You're paying for the labor here,
but this is Erewhon and this is somebody
who wants to make a bunch of fancy drinks.
I think they could get away with $40.
- No.
- 'Cause that's five dollars a ball.
- That's crazy, dude.
- It's crazy, but we're
talking about Erewhon.
You feel better about 29?
If I was having a party-
- Yes, let's leave it there.
I'd spend-
- It's at least 29.
I think it might be 39 but
I feel good about that.
- I don't spend more than
$30 for ice for a party.
- This isn't just ice.
- I know. I know. You're right,
you're right, you're right.
All right, let's just leave
it there. We can move it.
This portion of today's
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(gentle bright music)
- [Mikayla] This is 30 ounces
of Erewhon's beef bone broth.
- [Link] All right.
- People be loving their
bone broth around here.
They think it heals everything.
- Oh, yeah. Yeah.
- So much so that in 2019, a
Canadian man robbed a grave,
allegedly boiled human
bones and made cursed broth.
- Cool.
- And he drank it.
- That is cool, dude.
- Isn't that a little bit scary?
- [Mikayla] I wonder what curses he got.
- Yeah, I don't know.
He's probably really healthy now.
- Yeah.
- Collagen.
- Canadian man, huh? Wow.
Really out of character.
According to WebMD, bone broth
can make a healthy addition
to your diet and contains
nutrients such as collagen,
electrolytes, amino acid.
(Link babbles)
Let's just taste it.
- So should I be like
drinking this at night?
- Christie believe in this big time.
- 'Cause sometimes it's
nighttime and I'm like,
"I need a little something,"
but I don't wanna make myself a coffee
or even a decaf coffee or a tea.
- You're gonna replace
coffee with thin gravy?
- I think drinking it
before you go to bed,
it might be good.
It calms you down a little
bit, gives you some collagen.
- I would like for it to be thicker.
- Heals and seals your gut.
- Heals and seals your gut?
- It heals and seals your gut.
- Like if there's a hole
in my gut, it plugs it?
- That's how I believe it works.
And I'm not even a Canadian.
People love this
and they believe that it's
related to their health.
And when people who got money
are worried about their
health and go to Erewhon,
they will spend a lot
of money on something.
- I got an idea.
- Oh. Nice.
- I told you, I'ma get it in my mouth.
- That might be able to help
me get this one in my mouth.
- Yep.
What you were saying,
I didn't mean to break your concentration,
is that clearly this is
more expensive than ice.
On my dad's podcast,
"Dispatches from Myrtle
Beach", check it out,
we have a segment where
I try to get him to guess Erewhon prices
because it blows his mind.
- Oh, well you have-
- I should have an advantage.
I even think we talked about this.
- That would require you
remembering a number.
- And a conversation.
- Ooh. Both difficult.
- I just wanna acknowledge that.
- I wanna be shocked by the
price, and $56 is crazy.
$40 is still crazy, but
it feels maybe more right.
- But when people think something's gonna
make their gut get sealed,
they're willing to pay a little bit more.
All right, now let me see.
We got this thing covered
in a little bit of-
- Let me see.
Oh, that's definitely,
you can get that in now.
- I just don't want it to go
down my throat or something.
- But, again-
- There's no way.
- We wrote a whole song about this,
or a verse in a song.
- What was it?
"I think about if I were choking on ice,
'Just be patient,' would
be the best advice"?
- Yes.
- Or, "If a friend were choking on ice".
- Yes.
- [Mikayla] That's beautiful.
- He's in, he's in, he's in.
(crew members laugh)
Whoa.
- [Mikayla] I bet that feels so nice.
- I can't quite get my
lips around it though.
- Oh, look.
This has revealed a whole new shape.
- Look at yours. Get your lips around it.
- Oh, he can't.
- My mouth is so little,
man. I can't do it.
Okay. I gotta keep going.
Gotta keep going.
(Link slurps)
Do that and let me-
- Oh, no!
- Let me hit you on the back of the head.
(crew members laugh)
Put it there and just let me
slap you back of the head.
- Why?
- 'Cause I wanna see it pop out.
- [Davin] And land in the cup.
- And let it land in the cup?
All right, we're producing this?
Are we producing a TikTok?
(Rhett laughs)
I mean...
- Yeah, I won't even hit you that hard.
I'll make it look like I hit you hard,
and we'll put a-
(crew members laugh)
- I missed.
Pick it up, let me try again.
- We're gonna need to pick that up.
- And Blaine, you're
gonna need to wash it off.
Okay. All right. Here we go.
- So we feel good about this. 56.
- Yeah.
(gentle bright music)
- [Mikayla] This is a pack of
probiotic mints by Orasana.
- Hm. Orasana.
- Orasana.
I mean, it just looks like drugs.
Oh.
- [Mikayla] Don't-
- "Do not eat".
That's all it says on it.
All right, and you know,
we just got off the phone
with our insurance
carrier who put the kabash
on us trying to get this
into our mouths again.
- Yeah, we can't do that.
- But I can't help it.
(Link laughs)
(crew members laugh)
- [Rhett] There is a review,
because you can also get these on Amazon.
- Okay.
- Gustavo said, "No recommend.
I don't see nothing different."
Two stars.
- I don't see nothing different?
- I don't see nothing different.
- Is it supposed to help you see better?
- I think it's supposed to
give you the probiotics.
I've been taking a probiotic
for, like, two years
and I don't see nothing different either.
But I kinda feel like I can't stop now.
- "Your mouth is the
gateway to your health,"
said some doctor that you can't
even read her name on there.
There she is though.
They don't taste good either.
I don't see nothing different.
- We're gonna say this is $24.
- Oh, really? You're
going cheapo with that?
- It's just mints, man.
- There's 60 of 'em.
- There are 60 of 'em.
- [Link] And the
packaging of it, you know?
I'm trying to see-
- I think an Erewhon person sees a doctor
and they're like, "Yeah, open
my wallet up for this lady."
- They have a lot of pills in Erewhon.
- It's not a real signature.
I've been using this, you use
the magnifier on your phone?
You seen this?
Boy, I've gotten through so many-
- No, I wear glasses.
- No, I've gotten through so
many restaurant menus lately.
Just like this.
- Oh, god. You are so sad.
- I'm that guy.
(crew members laugh)
- Look at him.
Lay him down. He's
basically on his deathbed.
- Her name is Sanda?
This place is in Beverly Hills.
So, that's it.
It's a Beverly Hills doctor
who's got a connection with the Erewhon.
- Yes.
$120.
- $120
- Mikayla,
catch that one.
- [Mikayla] Oh.
(gentle bright music)
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It's glowing. Check it out.
- [Mikayla] Ooh.
- It features the iconic Randler
as a glow-in-the-dark skeleton.
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- It'll just come automatically.
- Mikayla, what do we have here?
- [Mikayla] You have Erewhon's packaged
wild king salmon filet.
Total weight, .956 pounds.
- Now, you say the 'L' in-
- [Mikayla] Salmon.
- You say the 'L'.
- [Mikayla] Salmon.
- Yeah, and you keep saying it.
- [Mikayla] Yes.
- Don't change.
- [Mikayla] I'll do it again.
- There's an 'L' there for a reason.
- That's what they do in Houston?
- [Mikayla] I guess. I'm not from Houston.
- Or wherever you're from in Texas.
- They also do that in,
I think they do that in, like, Australia.
- [Link] Salmon?
- [Rhett] I think so.
- My family said salmon patties.
'Cause they would have,
"We're making salmon patties."
What, why is there so much, like-
- [Rhett] That's fat, bro.
- Toothpaste and mayonnaise on this.
This is what happens
when you cook a salmon?
- There's so much fat in that salmon
that it's just pouring out of it.
- Maybe that means that it's-
- I can't say that I'm appetized.
- Is it more expensive because of that?
- Well, the king salmon-
- Let's taste it.
- Is sourced from the wild Chinook salmon,
which is known for its rich
flavor and tender texture.
Does it have a rich texture
and a tender flavor?
- It tastes good.
Don't you think?
- Yeah, that's good.
But it's just fish, man.
- But what do they say about it?
I mean, you wanna put
it below the bone broth.
- It is, what is the weight on this thing?
- .956 pounds.
- So we're not even, we're
basically at a pound.
So I could see salmon
for $40 a pound there.
- I mean, there's no way it's up here.
120-ish, so like,
I'm getting nervous about
$120 mints. That's crazy.
- That might be down here.
These maybe need to switch. I don't know.
But let's keep going. Let's keep going.
- Let's keep going.
(gentle bright music)
- [Mikayla] This is
Erewhon's Traveler Bag Tote.
- It's just a bag.
- Erewhon has merch.
I showed my dad a hat. It
was exorbitantly expensive.
But look at this tote. It's big.
I mean, you want, oh, look
at him walking around.
Look at him.
- [Mikayla] Okay, but you're
eating. You're slaying.
- I bet he's famous.
He's at Erewhon with an Erewhon bag.
- No, I'm just a shopper.
I'm just a normal shopper.
I'm just an everyday man.
- Look at that hair.
- Who needs some bone broth.
- Upkeep alone takes,
like, half of his life.
- Oh, spherical ice cubes for my kickback.
- What's in the bag?
- Ice now.
- Besides that.
Like, is there any features
to the inside of the bag?
- Oh, I've been struggling with halitosis.
Okay. The feature of the bag
is it says Erewhon on it.
That is the feature of the bag.
- But I thought that there
was some sort of flap.
What is that?
- There's a flap.
- What is that, Rhett?
Don't hold back on us.
- It's for a phone. I
already told you that.
- It's for a phone?
- Yeah.
It's for my phone.
- I mean, I just wanna-
- Let me take it off first.
- Just take it off.
I mean, the piping in here is top-notch.
- [Rhett] But this literally
says Erewhon on it.
- I really think, I mean, I
think this thing should be,
is it reversible?
- It's reversible, yeah.
- This is, I know this
thing is pricey, dude.
- Well, the thing is,
is that the people who
are going to Erewhon
and buying this bag
are people who already spend
a lot of money on bags.
This thing, my friend, is $138.
- Yeah.
This is sadly the most
expensive thing at Erewhon.
Because it's a status symbol.
Here, grab the, grab that.
- Now that you've reversed it-
- No. Here.
I'm gonna show you how
quick we can re-reverse it.
Now grab the other handle over here.
Okay, and just...
Look at that.
- It was quick. Very quick.
- Look at that.
And now what we're gonna do-
- Put it up there.
- We're gonna put that up there.
That-
- We believe in that.
- $138. Yes, a bag.
(gentle bright music)
- [Mikayla] This is
French Bloom's La Guvee
vintage 2022 sparkling non-alcoholic wine.
- Non-alcoholic.
- So they basically take a
wine and they de-alcoholize it,
however you do that.
So, this is, like, a nice wine.
It's a nice wine.
- It's a nice box too.
- I bet you you can use that Erewhon bag
to catch this thing as it flies.
I bet you could do that.
- Which is why I'm trying to do it.
- [Mikayla] Please be careful.
- What? What?
(cork pops)
(crew members laugh)
- It hit my shoulder.
- [Mikayla] Opa!
- It's in there.
- Alrighty.
Alrighty, we did good. We did good.
Oh, oh, oh, oh, oh.
I got an idea.
- Oh.
Yeah, make room for that.
- This is now smaller, cleaner.
Perfect.
- Perf.
- [Mikayla] Opa!
- Look at,
it was the perfect size.
I mean, talk about serendipity.
I should work at Erewhon.
- Hm.
- Huh? Hee.
And,
okay.
- [Mikayla] Ooh, la la.
- Oh. Oh.
- Weird.
That's weird, isn't it?
- That tastes like a...
It's good though.
- What is it?
- It tastes like raisins.
It doesn't taste like grapes,
it tastes like raisins.
It's raisin wine.
Hm.
- You're exactly 110% correct.
- It tastes like raisins.
This thing's expensive, man. 2022 vintage?
I think-
- And then they gotta
suck the alcohol out?
- We gotta pop one of these, okay.
I think you can charge $138 for a wine
but I think, because this is so arbitrary,
I think maybe it's 120.
- 120.
- And then-
- We put that as the most expensive.
- Ice is only $24. Three dollars a thing.
This is here.
How do we feel about that?
- Mikayla, will you give us a chance?
- [Mikayla] To redo? Yeah.
- Just in general. We just need chances.
- [Mikayla] Yeah.
- So tell me how many we got right.
- [Mikayla] Zero.
(crew members laugh)
- Zero?
- [Mikayla] And remember, you need four.
- Switch those.
- Yes. Then move that back.
Yes, yes, yes.
But hold on, you didn't move the ice.
The ice is not the least expensive thing.
Dude, I feel like these are
the least expensive thing.
- There's 60 of 'em though.
- Yeah, and 50.
- You're right. This isn't $56.
- But you can't pay $56 for-
- This is 39.
- No, no, no.
What is 56?
That. Yeah, yeah.
Okay. Well, this is our only chance.
We either went from nothing
right to everything right,
which would be amazing, or what?
- [Mikayla] Are you sure?
Are you absolutely positive?
- About what we've done?
- [Mikayla] Yes.
- It doesn't seem like we are.
Well, what happens if
we don't get it right?
- It can't be, you think
this is $56 for ice?
- No. No.
$56 for that.
- But we had that originally
and she said zero.
- [Link] Oh.
- $56 salmon?
Not a chance.
$56 probiotics.
- Yeah. She's messing with us.
Yeah. Yeah, we're sure.
- That's it.
- [Mikayla] You locked in?
- Yeah.
- Yes.
- [Mikayla] Okay, well unfortunately,
you only have three correct.
So you needed one more.
- Oh, you giving us another chance?
- [Mikayla] Oh, you actually
only have two correct.
(crew members laugh)
So no, I'm not giving you another chance.
- Okay, just tell us!
- [Mikayla] I'll tell
you what you got. Okay.
So for $24, it was the beef bone broth.
- Oh, dang. Really?
- All right.
- [Mikayla] Yeah.
And then for $29.99 were
the Ice Ballz, with a 'Z'.
- Okay.
- [Mikayla] And then $39.99 was
the probiotic mints by Orasana.
- The salmon is $56?
- [Mikayla] The salmon is $56.
- No!
- Dang!
- [Mikayla] Yeah, yeah, yeah.
And then the non-alcoholic wine is 120
and then for 138, the
most expensive thing,
is the tote bag.
- Most expensive thing is the tote.
- We were right about that,
then we were wrong, and
then we were right again.
- I guess the more mayonnaise
that comes out of your salmon,
the more it costs.
- [Mikayla] Yeah, pretty much.
So y'all didn't get to
try the Sacred Water
because that would've been your prize,
but we do have the
thirstiest crew member here
to try it for you in your faces.
So, come on out.
- Davin.
- [Mikayla] He's so thirsty.
- Yeah.
- You're so thirsty.
- I, you know what? You're right.
(crew members laugh)
I mean, when y'all said
the thirstiest crew member
might come out here, I was like, "Davin?"
(crew members laugh)
(Link laughs)
- [Mikayla] And you would
hit the nail on the head.
- Why is it dark, Davin?
- I don't know. It tastes like rosy water.
How much was this?
- So it's got a floral taste to it?
- Yeah.
- [Mikayla] $12.
- I wouldn't pay $12 for this.
- Well, go slow. Enjoy it.
- Like the maid in "The Jetsons"?
- I don't get that reference, Link.
- Thanks for being your mythical best.
- You know what time it is.
- Hi, I'm Julie.
- And I'm Charles.
And we're off the coast
of Etajima Island, Japan.
- And we're gonna dink it and sink it.
- Now it's time to...
- [Both] Spin the Wheel of Mythicality.
- I'm glad you didn't eat that.
- Look at those people visiting Japan.
It's a good thing to do.
- I heard it was.
- Uh-huh.
- Okay, we've got a fan art submission.
That's our Merchicality winner.
Alyssa. Let's see what you did.
- [Link] Ooh! Look at that. It's a-
- [Rhett] Is that a cross stitch?
Is that what you call that?
- [Link] It's threads.
(crew members laugh)
It's very accurate.
- [Rhett] It's beautiful.
That's all we know.
And it's enough for you to win
and all-access quarterly
Mythical Society subscription.
- [Link] What?
- Congratulations.
That's beautiful.
- It is.
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